Browsing category: Search Engine Optimization (SEO)

5 easy steps to quick SEO ranking

Published on - Jan 18, 2010

Despite how easy it is to get ranked fast some simple things are overlooked. I tested this theory I had about the importance of targeting long tail keywords first for an SEO campaign as apposed to last. To get ranking quickly do the following:

  1. Obviously the first step is to do your keyword research on your niche. I prefer Google Keyword Analyzer

  2. Select a few long tail keywords from your research

  3. Go to google and put those keywords in google wrapped in quotes (this will show results matching exactly that term). Make note of how many times the exact term shows up in title. Note: If there are no top 10 results with this term keep special track on those.

  4. Take all of the terms you had researched that had no or very few title results and either create a web page with the terms in the meta tag titles or do a blog post with the keywords being in the post title. I suggest a blog entry. Do one post per term (you can maybe do two keyword terms in one post if it makes sense).

  5. Ping your blog post or web page. My favorite is Feedping

Now go ...

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Search Engine Optimization (SEO) & Web Standards

Published on - Dec 28, 2009

There have been many different versions of HTML since the World Wide Web was invented in the early days. The “rules” for using each version are encapsulated in the standards published by the World Wide Web Consortium (W3C). The standards dictate the tags publishers are allowed to use (and in what order), and how web browsers and user agents should interpret those tags. For example, page headers should be indicated as such by placing them in <h*> tags, paragraphs should be wrapped in <p> tags, lists wrapped in <ul> or <ol> tags and so on. The essential point is that because search engine indexing mechanisms easily spider standards-based, structural HTML, you should give them what they want whenever possible. Think of a single web page as word document. Every document has a title, heading, and a body of the document, the same rules apply for a web page, but in a different form.

Use Cascading Style Sheets (CSS) to control the look and layout of your web site. In other words, design the way the structural markup looks in a completely separate document (e.g. the <h*> tags, mentioned above, can be styled to look almost any way you choose ...

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